VetPulse / Client Lifetime Value Calculator

Client Lifetime Value Calculator

Once you know a client's approximate lifetime value, marketing and recovery spend stop being guesswork. Enter your numbers below to estimate it.

Annual margin per client ($) — revenue minus direct cost of care, per client per year

Annual client retention rate (%)

Discount rate (%) — default 5%, reflects the time value of future spend

This is a standard retention-based LTV estimate driven entirely by your own inputs, not an industry-wide benchmark. For the full formula derivation and a worked example, see why retention matters more than per-visit spend. To put a recovered client's LTV to work, see a framework for lapsed client recovery.