VetPulse / Glossary / Client Acquisition Cost (CAC)

What is Client Acquisition Cost (CAC)?

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The marketing, advertising, and outreach spend required to bring in one new client. Comparing CAC against client lifetime value is the standard way to judge whether growth spending is actually paying off.

A lower-CAC path to new clients →

Related terms

Average Transaction Value (ATV)
Utilization Rate
No-Show / Cancellation Rate
Lapsed Client

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