VetPulse / Lapsed Client Recovery
Veterinary lapsed client recovery software
Every clinic has patients who haven't been back in months. VetPulse finds them automatically, flags which ones are hardest to re-engage, and estimates what recovering them is worth.
$199/mo, everything included. See pricing.
Lapsed clients: this period vs. prior
Illustrative sample data — thresholds and severity shown reflect the actual rule logic.
How it works
The lapsed client rule scans your patient list for anyone with no visit in 90 or more days. Once at least 3 patients meet that threshold, a finding is generated — small clinics with just one or two overdue patients won't see noise from this.
Patients who've gone 180+ days without a visit are flagged as critically lapsed — harder to win back the longer the gap runs — and any critically lapsed patient in the group escalates the whole finding to CRITICAL severity.
Recoverable revenue is estimated by applying a 15% recapture rate to each lapsed client's lifetime spend, then summing across every lapsed client. If that total estimate crosses $2,000, the finding is elevated to HIGH severity even without any critically lapsed patients in the mix — dollar impact and days-lapsed are two separate signals that can each independently raise the severity.
What you get
A ranked list of lapsed patients with the dollar opportunity attached, surfaced in your live alert feed and weekly briefing — not buried in a report you have to pull and interpret yourself.
Common questions
- How is a "lapsed client" defined?
- A patient with no visit in 90 or more days. That's the same 90-day threshold used everywhere else in VetPulse for this finding — it isn't adjustable per clinic today.
- How is recoverable revenue estimated?
- By applying a 15% recapture rate to each lapsed client's lifetime spend, then summing across all lapsed clients in the window. It's a conservative estimate, not a guarantee — actual recovery depends on outreach and offer.
- What makes a lapsed client "critical"?
- Clients who haven't visited in 180+ days are flagged as critically lapsed — the harder-to-re-engage tier — and any critically lapsed client in the group automatically pushes that finding's severity to CRITICAL.
- Does this send outreach automatically?
- This finding surfaces which clients to prioritize and the estimated dollar opportunity. Outreach is a task in your Action Center from there — it isn't sent without a person reviewing it first.
Definitions
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