VetPulse / New Client Decline
Veterinary new client decline alerts
A meaningful drop in new-client acquisition vs. the prior comparable period — a leading indicator flagged automatically, before it shows up in aggregate revenue.
$199/mo, everything included. See pricing.
Illustrative sample data — thresholds shown reflect the actual rule logic.
How new client decline detection works
A new clientis a patient whose first visit falls in the current window. Counts are patient-level, not household-level — a household adopting two pets in one visit counts as two new clients, since that's two new patients arriving, not one household.
A finding fires when new-client volume drops 30% or moreversus the prior comparable window, as long as that prior window had at least 5 new clients — a floor that keeps a low-volume week from manufacturing a misleading “100% decline” out of a single data point. Declines of 50% or more escalate to high severity.
The threshold is deliberately wider than revenue's 15% drop threshold, because new-client counts are a lower-volume, noisier metric week-to-week than aggregate revenue — a tighter threshold here would fire on ordinary noise for most clinics.
What this page does not claim
This detector flags the decline itself — a leading indicator — not its cause. It's distinct from lapsed client tracking, which reports existing clients who've stopped visiting rather than clients who never started. This page does not diagnose or fix local SEO, referral, or reputation issues that might be driving a decline.
Common questions
- How is a "new client" defined?
- A patient whose first visit falls within the current window. Counts are patient-level, not household-level — a household adopting two pets in one visit counts as two new clients, since that's two new patients arriving, not one.
- How big does the drop need to be to get flagged?
- A relative decline of 30% or more versus the prior comparable window, with at least 5 new clients in that prior window — a floor that keeps a clinic with e.g. 1 new client last week from manufacturing a '100% decline' out of a single data point. Declines of 50% or more escalate to high severity.
- Why is the threshold 30%, higher than the revenue-drop threshold?
- New-client counts are a lower-volume, noisier metric week-to-week than aggregate revenue. A threshold as low as revenue's 15% would fire on ordinary week-to-week noise for most clinics, so this rule uses a wider 30% margin.
- Does this tell me why new clients declined?
- No — this detector flags the decline itself as a leading indicator, not the cause. It's distinct from Lapsed Client tracking, which reports existing clients who've already stopped visiting rather than clients who never started. Diagnosing a specific cause — local SEO, referrals, reviews — isn't something this detector does.
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